Strategic brand management encompasses the creation, protection and enforcement of your brand, from your house mark (eg, company name and logo) and any secondary marks; to your sub brands, regional brands and shorter-duration assets such as slogans and campaign content.

At D Young & Co we provide strategic brand advice to clients ranging from innovative sole traders to global brand leaders in a broad range of industries and on a national and international platform. That advice is most often given in the context of an all-embracing IP strategy which comprises copyright, domain names, trade marks, patents and other IP rights.

Particular areas of expertise include fashion, sport, entertainment, engineering/construction, media, FMCG, food and drink, life sciences, pharmaceuticals, cosmetics, financial services and luxury goods.

Above all, it is important to us to gain an in-depth understanding of your business objectives, and to work collaboratively with you in order to plan well, spend less, and bring about effective, enduring and enforceable brand protection.

Services include

  • Brand and trade mark clearance searches, including "knock out searches"
  • Brand protection audits and mapping (including reviewing, consolidating and improving brand portfolios)
  • Brand watching services
  • Registering trade marks and domain names, and related IP rights
  • Advising on brand guidelines and use for effective trade mark use and enforcement
  • Online enforcement (including challenges to unauthorised domain names)
  • Licensing and agreements
  • Devising global trade mark filing and brand strategies
  • Obtaining trade mark registrations worldwide (including advising on procedure and selecting a suitable mark)
  • Brand-related due diligence
  • Dispute and infringement-related services (including enforcing and defending trade mark rights)

Create & Protect

Read more about our trade mark and brand creation and protection services

Trade Marks & Brands
Design Book European Design Law
Design Book European Design Law
The best in Europe.
World Trademark Review 1000
Its large team of trademark attorneys lives and breathes intellectual property and performs with precision for the likes of PepsiCo.
World Trademark Review 1000
D Young & Co LLP has 'very experienced staff' that 'are timely and reliable', 'provide expedient support' and 'deliver excellent results'.
Legal 500
Clients are extremely positive about the way in which the group handles complex, international portfolios without charging huge fees – a capability that is largely a result of its genuine commitment to the personal touch
World Trademark Review 1000
They provide the perfect mix of legal expertise and guidance on the one hand, and practical, business-oriented solutions and recommendations on the other.
World Trademark Review 1000
It is a very reliable resource, with great strength in depth on both prosecution and litigation, and the level of its service is simply excellent.
World Trademark Review 1000
Whatever way you measure it, it’s clear that D Young & Co ranks among the UK trademark elite. It has eight practitioners featured in the WTR 1000 this year; a glittering roster of blue-chip clients; and all the legal and technical know-how needed for effective one-stop shopping.
World Trademark Review 1000
The team recorded a number of wins in 2016 for well-known brands in proceedings before the UK IPO and EUIPO.
IP Stars (Managing IP)
D Young & Co is highly recommended for trade mark protection and portfolio management work.
IP Stars (Managing IP)
D Young & Co LLP advises a range of clients, including rock and pop groups, media organisations, and the fashion and food and beverage industries.
Legal 500
Brand owners come not only for matters of domestic consequence, but also for its dexterous coordination of multi-jurisdictional disputes in Europe.
World Trademark Review 1000
Top-notch on brands.
Chambers
Its substantial roster of attorneys enables it to cover nearly every specialism and need, including litigation.
Chambers
2019 UK Trademark Attorney Firm of the Year - Global IP Awards.
World Trademark Review & IAM Patent
They are very responsive, capable, knowledgeable, efficient and thorough. The level of work and attention to matters that we see from them is extraordinary.
World Trademark Review 1000
Reliably outstanding performance.
World Trademark Review 1000
D Young & Co’s killer USP is its seamless integration of trademark attorney and legal teams; clients can one-stop shop here with supreme confidence.
World Trademark Review 1000
Leading one-stop shop D Young & Co is home to a number of the United Kingdom’s wonderful experts.
World Trademark Review 1000
D Young & Co LLP advises a range of clients, including rock and pop groups, media organisations, and the fashion and food and beverage industries.
Legal 500
Joined-up thinking on every question.
World Trademark Review 1000
Consistent with previous years of WTR 1000 research, for 2019 the ensemble again garnered some of the most enthusiastic feedback of any UK firm.
World Trademark Review 1000

Meet the team

Partners

Anthony Albutt
Anthony Albutt
Partner, Patent Attorney
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Jana Bogatz
Jana Bogatz
Partner, Rechtsanwältin
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Richard Burton
Richard Burton
Partner, Trade Mark Attorney
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Matthew Dick
Matthew Dick
Partner, Solicitor
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Gabriele Engels
Gabriele Engels
Partner, Rechtsanwältin
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Tamsin Holman
Tamsin Holman
Partner, Solicitor
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Jackie Johnson
Jackie Johnson
Partner, Trade Mark Attorney
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Gemma Kirkland
Gemma Kirkland
Partner, Trade Mark Attorney
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Anna Reid
Anna Reid
Partner, Solicitor
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Yvonne Stone
Yvonne Stone
Partner, Rechtsanwältin
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Senior Associates

Sarah Brooks
Sarah Brooks
Senior Associate, Trade Mark Attorney
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Peter Byrd
Peter Byrd
Senior Associate, Solicitor
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Kate Cheney
Kate Cheney
Senior Associate, Trade Mark Attorney
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Jennifer Heath
Jennifer Heath
Senior Associate, Trade Mark Attorney
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Olivia Oxton
Olivia Oxton
Senior Associate, Solicitor
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Associates

Phil Leonard
Phil Leonard
Associate, Solicitor
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Abigail Macklin
Abigail Macklin
Associate, Trade Mark Attorney
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Julian Graf Wrangel
Julian Graf Wrangel
Associate, Rechtsanwalt
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Attorneys, Rechtsanwälte & Solicitors

Jacqueline Feigl
Jacqueline Feigl
Rechtsanwältin
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Agnieszka Stephenson
Agnieszka Stephenson
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Julian Graf Wrangel
Julian Graf Wrangel
Associate, Rechtsanwalt
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Consultants

Ian Starr
Ian Starr
Consultant, Solicitor
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IP Support

Louise Bush
Louise Bush
Trade Mark Searcher
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Gemma Hennessey-Lowe
Gemma Hennessey-Lowe
Trade Mark and Design Specialist
View Gemma Hennessey-Lowe's profile
Beth Kent
Beth Kent
Trade Mark and Design Specialist
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Stefanie Koroll
Stefanie Koroll
Trade Mark and Design Specialist
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