This policy sets out the basis on which D Young & Co LLP (“we”, “our” or “us”) use cookies and web beacons on our website www.dyoung.com and in our email marketing communications respectively.

Cookies & web beacons

A cookie is a small file of letters and numbers that is stored on the hard drive of your device. A web beacon is a tiny graphic file that contain unique identifiers that enable us to recognize when an email has been opened or a link clicked.

Cookies and web beacons are used to distinguish you from other users of our website and other recipients of our email marketing communications. This helps us to understand how you are using our website and whether you are reading our email marketing communications so that we can improve both.

By continuing to browse our website or opting-in to our email marketing communications, you are agreeing to the use of cookies and web beacons respectively.

Use of cookies & web beacons

For our website, we only use "analytical" cookies. These allow us to recognise and count the number of visitors and to see how visitors move around the website when they are using it. This helps us to improve the way our website works, for example, by ensuring that the users are finding what they are looking for easily.

For our email marketing communications, we use “single pixel gifs”. This technology records each subscribers email address, IP address, date, and time associated with each open and click for a campaign. We use this data to create reports about how an email campaign performed and what actions subscribers took.

Names of “analytical” cookies

The list below sets out the names and expiry periods in relation to the cookies we use on our website:

Cookie Name Expiry Period
Google Analytics _Utma 2 years from set/update
Google Analytics _Utmb 30 minutes from set/update
Google Analytics _Utmc End of browser session
Google Analytics _Utmz 6 months from set/update
Google Analytics __utmt 10 minutes
Google Analytics __utmv 2 years from set/update
Google Analytics _ga 2 years
Google Analytics _gid 24 hours
Google Analytics _gat 1 minute
Google Analytics AMP_TOKEN 30 seconds to 1 year
Google Analytics gac_<property-id> 90 days

Amending cookies & web beacons

For our website, you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you block or delete all cookies from our website, the website should still work.

For our email marketing communications, by setting your email client to display HTML emails as text only or declining to download images, you may be able to prevent the use of some web beacons. Please consult the "Help" section of your email client for more information. Should you wish not to receive such web beacons, please unsubscribe from our email marketing communications.


We use software, Hotjar, supplied by Hotjar Ltd in order to better understand our users’ needs and to optimize our website. Hotjar is a technical service that helps us to better understand our user’s experience of our website (for example, how much time they spent on which pages, which links they choose to click and what users do and do not like) and this enables us to build and maintain our website. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular, the device’s IP address (captured and stored only in anonymised form), device, screen size, device type (unique device identifiers), browser information, geographic location (country only) and preferred language). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar Ltd nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar Ltd’s privacy policy: Hotjar privacy policy.

Further information

You can find more information about the individual cookies we use and their purposes at: Google Analytics and MailChimp.

For more information, including how to manage and delete cookies, please visit All About Cookies.