IP Cases & Articles
Trade mark changes in Jersey from 01 August 2026
On 01 August 2026, Jersey is introducing new primary trade mark legislation. From this date, the system will no longer rely on extending granted UK rights. As well as becoming independent from the UK trade mark system, Jersey will become…
AI deepfakes in the music industry: can trade marks protect artists’ voices and images?
As AI-generated music, voice cloning and deepfakes become increasingly sophisticated, artists, labels and platforms are having to rethink how creative identities are protected. This article looks at how trade marks, including sound, motion and image marks, may help protect artists’…
When ambush marketing meets the Streisand effect: the Levi’s World Cup lesson
With the FIFA World Cup 2026 nearing a conclusion, brands have spent weeks competing for global attention alongside the football itself. Among the most memorable marketing moments of the tournament was a campaign that emerged from an attempt to conceal…
IPEC insights: easyGroup Ltd v Cubico (UK) - easyGroup’s not so easy claims of infringement, passing off and invalidity
easyGroup did not satisfy the IPEC that the easyGroup family of marks were infringed by Cubico’s "Easy Bathrooms".
CJEU rules algorithmic platforms may lose safe harbour protection from liability
The Grand Chamber of the Court of Justice of the European Union (CJEU) has ruled that platforms deploying an algorithm to present user content may not have access to “safe harbour” protection from liability.
Beyond the magic potion: protecting fictional characters in IP law
The General Court’s recent OBELIX decision is not a simple dispute over a trade mark for military goods. It serves as a timely reminder that successful fictional characters can enjoy protection through multiple layers of intellectual property law, extending well…
Lost in translation? How the EUIPO found similarity between “MARC JACOBS” and “Makcr Joacbv”
A typo is one thing. A scrambled word is another. But what happens when a trade mark appears to be neither a recognisable word nor an obvious misspelling, yet still reminds consumers of a well-known brand?
McHug v McDonald’s: UKIPO reinforces strength of family of marks and limits of strategic filings
The UKIPO’s decision in McDonald’s v McHugh (O/0385/26) provides a clear illustration of the protection afforded to an established family of trade marks, and is a reminder that trade mark applications must be filed for legitimate commercial purposes.
UK High Court blocks counterfeit medicine websites: block extends to any form of civil or criminal wrongdoing
The High Court has granted a website blocking injunction in the first case of its kind concerning the supply of counterfeit and unlicensed prescription-only medicines online.
IPEC insights: Advance Magazine Publishers v Cornucopia Entertainment – exclusive event advertising can be trade mark infringement and passing off
Magazine publishers and event organisers Advance Magazine Publishers Inc together with their UK subsidiary and licensee The Condé Nast Publications Limited (claimants), claimed Cornucopia Entertainment Limited and it’s founder Minesh Vohra (defendants) infringed its Vanity Fair and GQ trade marks…
Advertising sustainability: Germany's new rules on green claims
Environmental claims have become a staple of modern marketing, but the legal framework governing them is tightening in Germany. From 27 September 2026, Germany's reformed Act Against Unfair Competition (UWG) will implement the European Union Empowering Consumers Directive (EmpCo Directive),…
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