When ambush marketing meets the Streisand effect: the Levi’s World Cup lesson

With the FIFA World Cup 2026 nearing a conclusion, brands have spent weeks competing for global attention alongside the football itself. Among the most memorable marketing moments of the tournament was a campaign that emerged from an attempt to conceal…
Richard Burton
Richard Burton
Partner, Trade Mark Attorney
When ambush marketing meets the Streisand effect: the Levi’s World Cup lesson

IPEC insights: easyGroup Ltd v Cubico (UK) - easyGroup’s not so easy claims of infringement, passing off and invalidity

easyGroup did not satisfy the IPEC that the easyGroup family of marks were infringed by Cubico’s "Easy Bathrooms".
Ella Lane
Ella Lane
Associate, Solicitor
Oscar Webb
Oscar Webb
Partner, Solicitor
IPEC insights: easyGroup Ltd v Cubico (UK) - easyGroup’s not so easy claims of infringement, passing off and invalidity

CJEU rules algorithmic platforms may lose safe harbour protection from liability

The Grand Chamber of the Court of Justice of the European Union (CJEU) has ruled that platforms deploying an algorithm to present user content may not have access to “safe harbour” protection from liability.
CJEU rules algorithmic platforms may lose safe harbour protection from liability

Beyond the magic potion: protecting fictional characters in IP law

The General Court’s recent OBELIX decision is not a simple dispute over a trade mark for military goods. It serves as a timely reminder that successful fictional characters can enjoy protection through multiple layers of intellectual property law, extending well…
Sophia Hassfeld
Sophia Hassfeld
Rechtsanwältin
Charlotte Duly
Charlotte Duly
Partner, Trade Mark Attorney
Beyond the magic potion: protecting fictional characters in IP law

Lost in translation? How the EUIPO found similarity between “MARC JACOBS” and “Makcr Joacbv”

A typo is one thing. A scrambled word is another. But what happens when a trade mark appears to be neither a recognisable word nor an obvious misspelling, yet still reminds consumers of a well-known brand?
Emily Peller
Emily Peller
Associate, Rechtsanwältin
Lost in translation? How the EUIPO found similarity between “MARC JACOBS” and “Makcr Joacbv”

McHug v McDonald’s: UKIPO reinforces strength of family of marks and limits of strategic filings

The UKIPO’s decision in McDonald’s v McHugh (O/0385/26) provides a clear illustration of the protection afforded to an established family of trade marks, and is a reminder that trade mark applications must be filed for legitimate commercial purposes.
Sophie Rann
Sophie Rann
Trade Mark Attorney
McHug v McDonald’s: UKIPO reinforces strength of family of marks and limits of strategic filings

UK High Court blocks counterfeit medicine websites: block extends to any form of civil or criminal wrongdoing

The High Court has granted a website blocking injunction in the first case of its kind concerning the supply of counterfeit and unlicensed prescription-only medicines online.
Kamila Geremek
Kamila Geremek
Associate, Solicitor
UK High Court blocks counterfeit medicine websites: block extends to any form of civil or criminal wrongdoing

IPEC insights: Advance Magazine Publishers v Cornucopia Entertainment – exclusive event advertising can be trade mark infringement and passing off

Magazine publishers and event organisers Advance Magazine Publishers Inc together with their UK subsidiary and licensee The Condé Nast Publications Limited (claimants), claimed Cornucopia Entertainment Limited and it’s founder Minesh Vohra (defendants) infringed its Vanity Fair and GQ trade marks…
Frankie Thomas
Frankie Thomas
Legal Assistant
Oscar Webb
Oscar Webb
Partner, Solicitor
IPEC insights: Advance Magazine Publishers v Cornucopia Entertainment – exclusive event advertising can be trade mark infringement and passing off

Advertising sustainability: Germany's new rules on green claims

Environmental claims have become a staple of modern marketing, but the legal framework governing them is tightening in Germany. From 27 September 2026, Germany's reformed Act Against Unfair Competition (UWG) will implement the European Union Empowering Consumers Directive (EmpCo Directive),…
Gabriele Engels
Gabriele Engels
Partner, Rechtsanwältin
Emily Peller
Emily Peller
Associate, Rechtsanwältin
Advertising sustainability: Germany's new rules on green claims

150 years of the UK trade mark register: iconic brands we represent

Now that INTA in London has passed, we are reflecting on the historic milestone of the UK trade mark register turning 150.
Sarah Brooks
Sarah Brooks
Senior Associate, Trade Mark Attorney
150 years of the UK trade mark register: iconic brands we represent

IPEC insights: Easygroup v Easyfeetstore - easyGroup’s claims of infringement, passing off and invalidity left flatfooted again

The Intellectual Property Enterprise Court (IPEC) finds that having the common word “easy” is not enough for a finding that EASYFEET infringes easyGroup’s rights.
Ella Lane
Ella Lane
Associate, Solicitor
Oscar Webb
Oscar Webb
Partner, Solicitor
IPEC insights: Easygroup v Easyfeetstore - easyGroup’s claims of infringement, passing off and invalidity left flatfooted again

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