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IP Cases & Articles
When ambush marketing meets the Streisand effect: the Levi’s World Cup lesson
With the FIFA World Cup 2026 nearing a conclusion, brands have spent weeks competing for global attention alongside the football itself. Among the most memorable marketing moments of the tournament was a campaign that emerged from an attempt to conceal…
The end of Aerotel: how will the UKIPO apply the Emotional Perception judgment?
The UK Supreme Court’s landmark 2026 judgment in Emotional Perception AI v Comptroller has fundamentally rewired the UK’s approach to computer-implemented inventions. By formally adopting the European Patent Office’s (EPO) Enlarged Board of Appeal reasoning in G 1/19, and the…
IPEC insights: easyGroup Ltd v Cubico (UK) - easyGroup’s not so easy claims of infringement, passing off and invalidity
easyGroup did not satisfy the IPEC that the easyGroup family of marks were infringed by Cubico’s "Easy Bathrooms".
Precision farming: the patents behind Clarkson's Farm
Season 5 of Clarkson’s Farm marks a highly technical pivot at Diddly Squat. Faced with the brutal realities of modern farming, Jeremy and Kaleb dive headfirst into precision farming, deploying an array of silent, autonomous, and data-driven implements across the…
CJEU rules algorithmic platforms may lose safe harbour protection from liability
The Grand Chamber of the Court of Justice of the European Union (CJEU) has ruled that platforms deploying an algorithm to present user content may not have access to “safe harbour” protection from liability.
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Guide to the Unified Patent Court (UPC)
This guide explains what the Unified Patent Court is, which patents and countries it covers, how jurisdiction works, when European patents can be opted out, where cases are filed, and what remedies, costs and procedures apply.
Guide to the unitary patent (UP)
In this guide we explain the key points of the unitary patent. We have published a separate guide to the UPC. Having entered into force on 01 June 2023, it is vital that users of the European patent system are…