Brand Strategy

Strategic brand management encompasses the creation, protection and enforcement of your brand, from your house mark (eg, company name and logo) and any secondary marks; to your sub brands, regional brands and shorter-duration assets such as slogans and campaign content.

At D Young & Co we provide strategic brand advice to clients ranging from innovative sole traders to global brand leaders in a broad range of industries and on a national and international platform. That advice is most often given in the context of an all-embracing IP strategy which comprises copyright, domain names, trade marks, patents and other IP rights.

Particular areas of expertise include fashion, sport, entertainment, engineering/construction, media, FMCG, food and drink, life sciences, pharmaceuticals, cosmetics, financial services and luxury goods.

Above all, it is important to us to gain an in-depth understanding of your business objectives, and to work collaboratively with you in order to plan well, spend less, and bring about effective, enduring and enforceable brand protection.

Services include

Brand and trade mark clearance searches, including "knock out searches"
Brand protection audits and mapping (including reviewing, consolidating and improving brand portfolios)
Brand watching services
Registering trade marks and domain names, and related IP rights
Advising on brand guidelines and use for effective trade mark use and enforcement
Online enforcement (including challenges to unauthorised domain names)
Licensing and agreements
Devising global trade mark filing and brand strategies
Obtaining trade mark registrations worldwide (including advising on procedure and selecting a suitable mark)
Brand-related due diligence
Dispute and infringement-related services (including enforcing and defending trade mark rights)