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IP Cases & Articles
Precision farming: the patents behind Clarkson's Farm
Season 5 of Clarkson’s Farm marks a highly technical pivot at Diddly Squat. Faced with the brutal realities of modern farming, Jeremy and Kaleb dive headfirst into precision farming, deploying an array of silent, autonomous, and data-driven implements across the Oxfordshire hills. -
IP Cases & Articles
CJEU rules algorithmic platforms may lose safe harbour protection from liability
The Grand Chamber of the Court of Justice of the European Union (CJEU) has ruled that platforms deploying an algorithm to present user content may not have access to “safe harbour” protection from liability. -
IP Cases & Articles
IPEC insights: easyGroup Ltd v Cubico (UK) - easyGroups not so easy claims of infringement, passing off and invalidity
easyGroup did not satisfy the IPEC that the easyGroup family of marks were infringed by Cubico’s "Easy Bathrooms". -
IP Cases & Articles
When ambush marketing meets the Streisand effect: the Levis World Cup lesson
With the FIFA World Cup 2026 nearing a conclusion, brands have spent weeks competing for global attention alongside the football itself. Among the most memorable marketing moments of the tournament was a campaign that emerged from an attempt to conceal a famous trade mark, rather than the trade mark itself.… -
IP Cases & Articles
The end of Aerotel: how will the UKIPO apply the Emotional Perception judgment?
The UK Supreme Court’s landmark 2026 judgment in Emotional Perception AI v Comptroller has fundamentally rewired the UK’s approach to computer-implemented inventions. By formally adopting the European Patent Office’s (EPO) Enlarged Board of Appeal reasoning in G 1/19, and the foundational Duns principles, the UK Intellectual Property Office (UKIPO) has… -
IP Cases & Articles
AI deepfakes in the music industry: can trade marks protect artists voices and images?
As AI-generated music, voice cloning and deepfakes become increasingly sophisticated, artists, labels and platforms are having to rethink how creative identities are protected. This article looks at how trade marks, including sound, motion and image marks, may help protect artists’ voices and personas, and will be of interest to musicians,… -
IP Cases & Articles
Summary of the Supreme Court decision in Tesla v InterDigital & Avanci (UKSC/2025/0058/A)
The Supreme Court allowed Tesla’s appeal holding that Tesla’s implementer-led FRAND licensing claims against InterDigital and Avanci should be allowed to proceed in England and Wales. The case concerned Tesla’s wish to launch 5G-enabled vehicles in the UK and its challenge to the terms of the global Avanci 5G platform… -
IP Cases & Articles
Trade mark changes in Jersey from 01 August 2026
On 01 August 2026, Jersey is introducing new primary trade mark legislation. From this date, the system will no longer rely on extending granted UK rights. As well as becoming independent from the UK trade mark system, Jersey will become an standalone member of the Madrid Protocol, meaning it can… -
IP Cases & Articles
IPEC insights: Tipping v Smith pricing the hypothetical licence in a damages inquiry
In Tipping v Smith, the Intellectual Property Enterprise Court (IPEC) awarded damages of £56,850 to the successful claimant on the basis that the parties would have agreed a notional licence fee of £37.50 per social media post. The decision also considers, in some detail, the calculation of interest, recoverability of… -
IP Cases & Articles
Defining the UPCs long arm: Fujifilm v Kodak
Patent litigation in Europe has historically operated along strictly territorial lines. However, this changed when the Unified Patent Court (UPC) opened its doors in June 2023, enabling an infringement action to be initiated that would have effect in every participating state. A primary aim was to reduce fragmentation of European…
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