IP Cases & Articles

How trademarks can transform a start-up into a unicorn

World Trademark Review (WTR) reports on some of the world’s most successful unicorns and their brand management strategies, with reference to a new study showing that "start-ups and SMEs that invest in trademarks have a much better chance of experiencing high growth". Published by WTR, with comments from Jeremy Pennant, D Young & Co European Trade Mark Attorney.

How trademarks can transform a start-up into a unicorn

Link to "How trademarks can transform a start-up into a unicorn", by Bridget Diakun of World Trademark Review (subscription required).

World Trademark Review
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