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26 August 2011

.xxx Domain Names - Sunrise Period Begins in September

.xxx Domain Names - Sunrise Period Begins in September

The sunrise period for registration of the new sponsored top-level internet domain .xxx begins on 7 September 2011. The domain .xxx, finally approved by ICANN earlier this year after an initial approval a few years ago, is intended for use by the adult entertainment industry. However, registration of the .xxx domain will be relevant for trade mark owners in other fields who wish to ensure that their own trade mark is not registered by a member of the adult industry and consequently associated with that industry.

During the sunrise period, 7 September – 28 October 2011, those operating in the adult industry who own a corresponding trade mark or a matching domain, as well as owners of trade marks not operating in the adult industry, will be able to apply. There is a second 'landrush' period followed by general availability, from 6 December 2011, but trade mark owners should act quickly to take advantage of the sunrise period.

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