When ambush marketing meets the Streisand effect: the Levi’s World Cup lesson

With the FIFA World Cup 2026 nearing a conclusion, brands have spent weeks competing for global attention alongside the football itself. Among the most memorable marketing moments of the tournament was a campaign that emerged from an attempt to conceal…
Richard Burton
Richard Burton
Partner, Trade Mark Attorney
When ambush marketing meets the Streisand effect: the Levi’s World Cup lesson

The end of Aerotel: how will the UKIPO apply the Emotional Perception judgment?

The UK Supreme Court’s landmark 2026 judgment in Emotional Perception AI v Comptroller has fundamentally rewired the UK’s approach to computer-implemented inventions. By formally adopting the European Patent Office’s (EPO) Enlarged Board of Appeal reasoning in G 1/19, and the…
Anton Baker
Anton Baker
Partner, Patent Attorney
The end of Aerotel: how will the UKIPO apply the Emotional Perception judgment?

IPEC insights: easyGroup Ltd v Cubico (UK) - easyGroup’s not so easy claims of infringement, passing off and invalidity

easyGroup did not satisfy the IPEC that the easyGroup family of marks were infringed by Cubico’s "Easy Bathrooms".
Ella Lane
Ella Lane
Associate, Solicitor
Oscar Webb
Oscar Webb
Partner, Solicitor
IPEC insights: easyGroup Ltd v Cubico (UK) - easyGroup’s not so easy claims of infringement, passing off and invalidity

Precision farming: the patents behind Clarkson's Farm

Season 5 of Clarkson’s Farm marks a highly technical pivot at Diddly Squat. Faced with the brutal realities of modern farming, Jeremy and Kaleb dive headfirst into precision farming, deploying an array of silent, autonomous, and data-driven implements across the…
Ben Hunter
Ben Hunter
Senior Associate, Patent Attorney
Precision farming: the patents behind Clarkson's Farm

CJEU rules algorithmic platforms may lose safe harbour protection from liability

The Grand Chamber of the Court of Justice of the European Union (CJEU) has ruled that platforms deploying an algorithm to present user content may not have access to “safe harbour” protection from liability.
CJEU rules algorithmic platforms may lose safe harbour protection from liability

Smart protection for smart wearables: practical patent claims for sportstech devices

When drafting a patent application, it is important to consider the breadth of the independent claims. While it can be tempting to have a broad claim 1 so as to cover as many products as possible, this can lead to…
Ryan Lacey
Ryan Lacey
Senior Associate, Patent Attorney
Smart protection for smart wearables: practical patent claims for sportstech devices

Beyond the magic potion: protecting fictional characters in IP law

The General Court’s recent OBELIX decision is not a simple dispute over a trade mark for military goods. It serves as a timely reminder that successful fictional characters can enjoy protection through multiple layers of intellectual property law, extending well…
Sophia Hassfeld
Sophia Hassfeld
Rechtsanwältin
Charlotte Duly
Charlotte Duly
Partner, Trade Mark Attorney
Beyond the magic potion: protecting fictional characters in IP law

Lost in translation? How the EUIPO found similarity between “MARC JACOBS” and “Makcr Joacbv”

A typo is one thing. A scrambled word is another. But what happens when a trade mark appears to be neither a recognisable word nor an obvious misspelling, yet still reminds consumers of a well-known brand?
Emily Peller
Emily Peller
Associate, Rechtsanwältin
Lost in translation? How the EUIPO found similarity between “MARC JACOBS” and “Makcr Joacbv”

McHug v McDonald’s: UKIPO reinforces strength of family of marks and limits of strategic filings

The UKIPO’s decision in McDonald’s v McHugh (O/0385/26) provides a clear illustration of the protection afforded to an established family of trade marks, and is a reminder that trade mark applications must be filed for legitimate commercial purposes.
Sophie Rann
Sophie Rann
Trade Mark Attorney
McHug v McDonald’s: UKIPO reinforces strength of family of marks and limits of strategic filings

UK High Court blocks counterfeit medicine websites: block extends to any form of civil or criminal wrongdoing

The High Court has granted a website blocking injunction in the first case of its kind concerning the supply of counterfeit and unlicensed prescription-only medicines online.
Kamila Geremek
Kamila Geremek
Associate, Solicitor
UK High Court blocks counterfeit medicine websites: block extends to any form of civil or criminal wrongdoing

Crocs trips over its own strap: General Court confirms invalidity of iconic clog design

In Crocs v EUIPO/Gor Factory (T-228/25), the General Court upheld the invalidity of Crocs’ registered European Union design (REUD), providing a reminder that even iconic products are assessed according to the same legal standards as any other design.
Lisa Bieber
Lisa Bieber
Associate, Rechtsanwältin
Crocs trips over its own strap: General Court confirms invalidity of iconic clog design

Seite 1 von 174

Weiter