IP-Fälle und Artikel
When ambush marketing meets the Streisand effect: the Levi’s World Cup lesson
With the FIFA World Cup 2026 nearing a conclusion, brands have spent weeks competing for global attention alongside the football itself. Among the most memorable marketing moments of the tournament was a campaign that emerged from an attempt to conceal…
The end of Aerotel: how will the UKIPO apply the Emotional Perception judgment?
The UK Supreme Court’s landmark 2026 judgment in Emotional Perception AI v Comptroller has fundamentally rewired the UK’s approach to computer-implemented inventions. By formally adopting the European Patent Office’s (EPO) Enlarged Board of Appeal reasoning in G 1/19, and the…
IPEC insights: easyGroup Ltd v Cubico (UK) - easyGroup’s not so easy claims of infringement, passing off and invalidity
easyGroup did not satisfy the IPEC that the easyGroup family of marks were infringed by Cubico’s "Easy Bathrooms".
Precision farming: the patents behind Clarkson's Farm
Season 5 of Clarkson’s Farm marks a highly technical pivot at Diddly Squat. Faced with the brutal realities of modern farming, Jeremy and Kaleb dive headfirst into precision farming, deploying an array of silent, autonomous, and data-driven implements across the…
CJEU rules algorithmic platforms may lose safe harbour protection from liability
The Grand Chamber of the Court of Justice of the European Union (CJEU) has ruled that platforms deploying an algorithm to present user content may not have access to “safe harbour” protection from liability.
Smart protection for smart wearables: practical patent claims for sportstech devices
When drafting a patent application, it is important to consider the breadth of the independent claims. While it can be tempting to have a broad claim 1 so as to cover as many products as possible, this can lead to…
Beyond the magic potion: protecting fictional characters in IP law
The General Court’s recent OBELIX decision is not a simple dispute over a trade mark for military goods. It serves as a timely reminder that successful fictional characters can enjoy protection through multiple layers of intellectual property law, extending well…
Lost in translation? How the EUIPO found similarity between “MARC JACOBS” and “Makcr Joacbv”
A typo is one thing. A scrambled word is another. But what happens when a trade mark appears to be neither a recognisable word nor an obvious misspelling, yet still reminds consumers of a well-known brand?
McHug v McDonald’s: UKIPO reinforces strength of family of marks and limits of strategic filings
The UKIPO’s decision in McDonald’s v McHugh (O/0385/26) provides a clear illustration of the protection afforded to an established family of trade marks, and is a reminder that trade mark applications must be filed for legitimate commercial purposes.
UK High Court blocks counterfeit medicine websites: block extends to any form of civil or criminal wrongdoing
The High Court has granted a website blocking injunction in the first case of its kind concerning the supply of counterfeit and unlicensed prescription-only medicines online.
Crocs trips over its own strap: General Court confirms invalidity of iconic clog design
In Crocs v EUIPO/Gor Factory (T-228/25), the General Court upheld the invalidity of Crocs’ registered European Union design (REUD), providing a reminder that even iconic products are assessed according to the same legal standards as any other design.
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