Strategic brand management encompasses the creation, protection and enforcement of your brand, from your house mark (eg, company name and logo) and any secondary marks; to your sub brands, regional brands and shorter-duration assets such as slogans and campaign content.

At D Young & Co we provide strategic brand advice to clients ranging from innovative sole traders to global brand leaders in a broad range of industries and on a national and international platform. That advice is most often given in the context of an all-embracing IP strategy which comprises copyright, domain names, trade marks, patents and other IP rights. 

Particular areas of expertise include fashion, sport, entertainment, engineering/construction, media, FMCG, food and drink, life sciences, pharmaceuticals, cosmetics, financial services and luxury goods.

Above all, it is important to us to gain an in-depth understanding of your business objectives, and to work collaboratively with you in order to plan well, spend less, and bring about effective, enduring and enforceable brand protection.

Services include

  • Brand and trade mark clearance searches, including "knock out searches"
  • Brand protection audits and mapping (including reviewing, consolidating and improving brand portfolios)
  • Brand watching services
  • Registering trade marks and domain names, and related IP rights
  • Advising on brand guidelines and use for effective trade mark use and enforcement
  • Online enforcement (including challenges to unauthorised domain names)
  • Licensing and agreements
  • Devising global trade mark filing and brand strategies
  • Obtaining trade mark registrations worldwide (including advising on procedure and selecting a suitable mark)
  • Brand-related due diligence
  • Dispute and infringement-related services (including enforcing and defending trade mark rights)

Create & Protect

Read more about our trade mark and brand creation and protection services

Trade Marks & Brands
TM book  European Trade Mark Decisions
TM book European Trade Mark Decisions
Design Book  European Design Law
Design Book European Design Law
Top-notch on brands.
Chambers
Joined-up thinking on every question.
World Trademark Review 1000
D Young & Co’s killer USP is its seamless integration of trademark attorney and legal teams; clients can one-stop shop here with supreme confidence.
World Trademark Review 1000
It is a very reliable resource, with great strength in depth on both prosecution and litigation, and the level of its service is simply excellent.
World Trademark Review 1000
D Young & Co is Managing IP's UK Trade Mark Prosecution Firm of the Year (2017).
IP Stars (Managing IP)
D Young & Co LLP advises a range of clients, including rock and pop groups, media organisations, and the fashion and food and beverage industries.
Legal 500
Brand owners come not only for matters of domestic consequence, but also for its dexterous coordination of multi-jurisdictional disputes in Europe.
World Trademark Review 1000
The team recorded a number of wins in 2016 for well-known brands in proceedings before the UK IPO and EUIPO.
IP Stars (Managing IP)
Its large team of trademark attorneys lives and breathes intellectual property and performs with precision for the likes of PepsiCo.
World Trademark Review 1000
The best in Europe.
World Trademark Review 1000
D Young & Co LLP advises a range of clients, including rock and pop groups, media organisations, and the fashion and food and beverage industries.
Legal 500
Its substantial roster of attorneys enables it to cover nearly every specialism and need, including litigation.
Chambers

Meet the team

Partners

Anthony Albutt
Anthony Albutt
Partner, Patent Attorney
View Anthony Albutt's profile
Helen Cawley
Helen Cawley
Partner, Trade Mark Attorney
View Helen Cawley's profile
Matthew Dick
Matthew Dick
Partner, Solicitor
View Matthew Dick's profile
Uli Foerstl
Uli Foerstl
Partner, Rechtsanwalt
View Uli Foerstl's profile
Tamsin Holman
Tamsin Holman
Partner, Solicitor
View Tamsin Holman's profile
Jackie Johnson
Jackie Johnson
Partner, Trade Mark Attorney
View Jackie Johnson's profile
Gemma Kirkland
Gemma Kirkland
Partner, Trade Mark Attorney
View Gemma Kirkland's profile
Jeremy Pennant
Jeremy Pennant
Partner, Trade Mark Attorney
View Jeremy Pennant's profile
Ian Starr
Ian Starr
Partner, Solicitor
View Ian Starr's profile

Senior Associates

Richard Burton
Richard Burton
Senior Associate, Trade Mark Attorney
View Richard Burton's profile
Anna Reid
Anna Reid
Senior Associate, Solicitor
View Anna Reid's profile

Associates

Flora Cook
Flora Cook
Associate, Trade Mark Attorney
View Flora Cook's profile
Carolin Golling
Carolin Golling
Associate, Rechtsanwältin
View Carolin Golling's profile

Attorneys

Jennifer Heath
Jennifer Heath
Trade Mark Attorney
View Jennifer Heath's profile
Wendy Oliver-Grey
Wendy Oliver-Grey
Trade Mark Attorney
View Wendy Oliver-Grey's profile

Solicitors

Alban Radivojevic
Alban Radivojevic
Solicitor
View Alban Radivojevic's profile

Assistants

Natasha O'Shea
Natasha O'Shea
Trade Mark Assistant
View Natasha O'Shea's profile

IP Support

Louise Bush
Louise Bush
Trade Mark Searcher
View Louise Bush's profile
Gemma Hennessey-Lowe
Gemma Hennessey-Lowe
Paralegal
View Gemma Hennessey-Lowe's profile
Beth Kent
Beth Kent
Paralegal
View Beth Kent's profile
Sharon Sequeira
Sharon Sequeira
Trade Mark Support Services Manager
View Sharon Sequeira's profile
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