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Jeremy Pennant

Partner, Trade Mark Attorney Southampton
Profile of Jeremy Pennant

After more than 30 years in the field of trade marks and passing off, I still relish the challenges of my role. There’s always something new around the corner and I love working with such passionate clients and colleagues.

I’ve been a partner at D Young & Co since 1995 and have a very diverse client base ranging from start-ups to multinational blue chip companies. I have extensive experience working before the EUIPO and the UKIPO on trade mark and design issues across multiple sectors, including food and drink, tech, hotels, boats, charities, petroleum, chemicals and energy, including renewables. I’ve also worked in the fields of pharmaceuticals and medical equipment, aviation and courier services, financial services, film, television, music and clothing, as well as internet service providers and communications, sports teams and high-performance vehicle manufacturers.

I was one of the original independent experts appointed by Nominet to adjudicate on domain name disputes in the UK. Much of my practice relates to the enforcement of clients’ rights.

Over the years, I’ve spoken and lectured extensively, not only in Europe, but also in the US and the Far East. I’m also a qualified trade mark and design litigator.

I have signed the IP Inclusive Senior Leaders' Pledge to demonstrate my personal commitment to improving diversity and inclusion (D&I) in our firm.

Awards

  • Ranked as an IPSTAR 2020, 2021 & 2022.
  • Ranked as a leading lawyer in the Chambers UK Guide 2023.
  • Ranked as a "gold" expert for trade mark prosecution and strategy and "silver" for enforcement and litigation in the World Trademark Review 1000 (WTR 1000) 2023.
  • Global Law Experts: Trademark Prosecution Lawyer of the Year in England 2023.
  • Corporate INTL Global Awards: Trademark Prosecution Lawyer of the Year in England 2022.
  • Lawyer Annual Network Awards: Trademark Prosecution Lawyer of the Year in England 2022.
  • Corporate INTL Magazine Global Award Trademark Prosecution Lawyer of the Year in England 2023.

Qualifications

  • Certificate in Intellectual Property Law, Queen Mary, University of London.
  • Chartered Trade Mark Attorney 1989.
  • Trade Mark Attorney Litigator 2010.

Memberships

  • Fellow of the Chartered Institute of Trade Mark Attorneys (CITMA).
  • International Association for the Protection of Intellectual Property (AIPPI).
  • European Communities Trade Mark Association (ECTA).
  • International Trademark Association (INTA).
  • Director of Pamia Limited, the UK patent and trade mark attorney profession’s mutual insurer.
  • Expert member of the Design Business Association (DBA).
Jeremy gets stellar reviews because he is very good at his job and is a great outward-facing partner for the firm.
Chambers
Jeremy Pennant has a strong reputation for trade mark prosecution and assists with contentious domain name matters. He also advises on design protection.
Chambers
Jeremy always provides wise counsel combined with in-depth knowledge of UK and EU trademark law and practice. His and his team have scored some high-profile trademark victories for Fortune 500 companies.
World Trademark Review 1000
European IP Law Firm of the Year 2020 & Best Multi-Sector Trade Mark Attorney 2020: Jeremy Pennant
SME Legal Awards 2020
Jeremy Pennant is a trade mark law expert and is also recommended for design right prosecution. He regularly advises fledgling companies as well as the world's most recognisable brands.
Chambers
Jeremy’s knowledge of UK and EU trademark law is unrivalled. He provides excellent, business-focused advice, always seeking a prompt and cost-efficient resolution to various matters. He is extremely responsive, as well as reasonably priced.
World Trademark Review 1000
Jeremy Pennant is extremely knowledgeable on the case law and he deploys this knowledge well.
Chambers 2023
Managing IP IPSTAR 2020
IP Stars (Managing IP)
Jeremy Pennant is responsive and always provides excellent and useful advice. He is very easy to work with, and given his vast experience, his billing rate is quite reasonable. I consider Jeremy one of my top outside counsels.
Legal 500
I have been working with Jeremy for over a decade and have been consistently pleased with his performance and that of his team.
Legal 500
Jeremy is highly cost-efficient and business focused – he resolves complex matters in a manner that is most beneficial to his clients without much hassle or expense.
World Trademark Review 1000
He is pragmatic, he is down-to-earth and his clients love him.
Chambers
His responsiveness is outstanding and he keeps on top of everything in a very proactive way. You can really trust him to have your best interests in mind.
World Trademark Review 1000
Jeremy Pennant represents some of the biggest brand owners going.
World Trademark Review 1000
Jeremy Pennant is a trade mark law expert and is also recommended for design right prosecution. He regularly advises fledgling companies as well as the world's most recognisable brands.
Chambers
A seasoned practitioner who understands every aspect of his clients' business.
World Trademark Review 1000
Trademark Prosecution Lawyer of the Year in England 2018.
CorporateINTL
Trade Mark Prosecution Lawyer of the Year (England) 2017.
Corporate International Magazine Global Award
Jeremy is fantastic – you won’t find anyone more knowledgeable about your brands and industry.
World Trademark Review 1000
Trademark Prosecution Lawyer of the Year in England 2019.
Global Law Experts Annual Awards
Jeremy Pennant is an IP giant with outstanding business acumen and industry knowledge.
Legal 500
As a practitioner, Pennant has “tremendous experience in the pharmaceutical sector, which he uses to get business-optimal results for clients”, especially in enforcement scenarios.
World Trademark Review 1000
Jeremy Pennant draws widespread praise for his experience advising clients across a wide array of industry sectors.
Who's Who Legal
Jeremy Pennant is a capable attorney who produces good, sensible arguments.
Chambers 2023
Trademark Prosecution Lawyer of the Year in England - 2021.
Global Law Experts (GLE)
He is one of the biggest names in the profession, and is “a reasonable, business-focused practitioner with a top-quality international practice, vast experience and a great touch with clients".
World Trademark Review 1000
Particularly known for his work on domain name disputes.
Legal 500
Outstanding – professional, timely, efficient, commercially astute and practical. He steers conflicts towards reasonable resolutions, although he can also be a truly formidable opponent in court and is generally a pleasure to work with.
World Trade Mark Review 1000
D Young has provided high-level trademark dispute, clearance, prosecution, transaction and counselling services to us for almost 15 years now. During this time, I have come to regard Jeremy Pennant and the firm as the gold standard for foreign counsel.
World Trademark Review 1000
Jeremy Pennant is a creative thinker.
Legal 500
He tailors thorough advice to your unique needs and circumstances, even when instructed on short notice in tight situations.
World Trademark Review 1000
He is just stellar. He offers business-focused, succinct advice and is dedicated to getting the best result for his client.
World Trademark Review 1000
Recommended by Legal 500 2020
Legal 500